HONA News May Newsletter
As we close the door on May at HONA, We take a moment to reflect on what has been an exciting month filled with new launches, inspiring spotlights, and a product award that we are so proud of! There’s so much to celebrate. As we wrap up the month, we’re looking back at the highlights, sharing some of our favourite moments, and giving you an exclusive sneak peek at what’s coming next for HONA in June. Let’s dive in!
Meet Miami Mani
This month, we launched our Miami Mani, brand-new 10-piece gel polish collection, inspired by the bold, vibrant energy of summer. Think poolside neons meet summer sunset-inspired pastels, this collection is all about making a statement.
Discover your favourite shade
Want to see all the behind the scenes and get insider info for pre-sales and new collections? Join our HONA Community today!
We Are Award Winning
You might have seen the exciting news! Our TrueSculpt Core Clear Hard Gel has been Highly Recommended by the prestigious Pure Beauty Awards this month.
We’re incredibly proud that TrueSculpt Core Clear has been recognised by one of the beauty industry’s most respected award bodies. This acknowledgement reflects the performance, quality, and innovation that nail techs across the industry have come to expect from HONA.
Thank you to everyone who has supported the product so far. We created TrueSculpt to raise the standard in hard gels, and we’re thrilled to see it making waves on such a respected platform.
Find out more about the award here.
The Small Awards
And if that wasn’t enough… we took home two awards at The Small Awards.
Two Awards. One Unforgettable Evening.
Last week, Team HONA headed to London for The Small Awards and we’re still pinching ourselves. Being nominated was a huge honour in itself, but to walk away with not one, but two awards? Truly unforgettable. We were surrounded by incredible businesses doing powerful things, and as Mike shared,
“As Sue Perkins went around the room introducing the incredible businesses we were sat alongside, we looked at each other and said, ‘we might just be making up the numbers here.’”
But the night reminded us that what we’re building really does matter. We were awarded Supply Chain Champion, a recognition of the work we do not just for our own growth, but to support, uplift, and empower the nail tech community around us.
“That’s always been our goal. To create a brand that empowers nail techs, raises standards, and makes the industry safer, stronger, smarter,” said Mike.
That alone would have been more than enough. But then came the final award of the night: Small Business of the Year. And somehow, to our absolute shock, we won that too. It’s hard to put the feeling into words. But Mike summed it up best:
“To say we’re proud is an understatement. I’ve never felt more grateful to our team, our community, and every single person who has believed in what we’re doing.”
This moment belongs to all of you. The nail techs who back us. The educators who champion us. The clients who trust us. We have always chosen to do things differently and this just fuels our belief that we’re on the right track.
“We’re not done. We’re only just getting started.”
Here’s to the next chapter. Let’s keep raising the standard together.
Trend Spotting: Hibiscus Flowers
Florals for summer? Groundbreaking and totally reimagined. Hibiscus Flower nail art is blooming across salons and social feeds, bringing tropical flair and bold femininity to fingertips everywhere. Inspired by the iconic hibiscus bloom, this trend blends delicate detailing with vibrant colour palettes. Think sunset pinks, lush corals, and pops of neon.
Whether painted as fine linework over a sheer base or layered into tropical French tips, Hibiscus Flowers are the go-to motif for summer 2025. They are playful, expressive, and perfect for clients dreaming of beach days and bold statements. With artists and creators putting their own twist on the look, this is one trend guaranteed to be a client favourite.
Shop our faves for recreating this look:
Community Spotlight
This month, we’re shining the nail tech spotlight on salon owner, educator, and entrepreneur Jemma Elizabeth (@jemmaelizabeth.beauty). Known for her calm confidence, creative flair, and no-nonsense advice, Jemma has built a business that’s as thoughtful as it is successful. From launching her salon and online courses to stepping into the world of Permanent Jewellery, her journey is a powerful example of what’s possible when you trust your gut and stay consistent.
Jemma’s story goes beyond trends or tools—it’s about sustainability, simplicity, and staying true to what matters most. She’s created a career on her own terms, making space for rest, boundaries, and the kind of work that feels right. Whether she’s guiding students or carving out time to build her next idea, Jemma shows that impact comes from alignment, not overworking.
In her spotlight blog, Jemma opens up about burnout, finding your rhythm in business, and how to stay focused when the pressure to ‘do more’ feels loud. If you’ve ever questioned your path or felt behind, Jemma’s insight is the kind of grounded reminder we all need: you’re doing better than you think
Read the full blog here
What's Coming up??
We’ve got exciting blogs, spotlights, trends, and a new weekly podcast dropping every Friday. But that’s not all…
There’s something huge happening behind the scenes, let’s just say we’re entering a new chapter. Want to be the first to see what it is? Make sure you’re following us on TikTok for updates, sneak peeks, and all the juicy BTS content!
Here’s what else to watch out for this month:
Don't miss out:
Tickets are now live for our September Event, and we cannot wait to bring the HONA community together once again. Expect a day packed with inspiration, education, and plenty of fun. If you are ready to level up your skills and spend time with the HONA squad, grab your ticket now before they are gone.
Find out more and grab your tickets here.
Final Thoughts
May has been a month of momentum, milestones, and meaningful moments. From celebrating award wins to launching collections and spotlighting incredible talent, we’ve seen just how powerful our community can be when we move with purpose.
As we step into June, we’re carrying that energy with us. With new content, fresh trends, and something big happening behind the scenes, there’s never been a better time to be part of the HONA journey.
Thank you for being here, for cheering us on, and for continuing to raise the standard with us. Let’s keep growing, creating, and building something truly special, together.