How to Introduce Luxury Manicures to Your Salon Services

HONA SKIN is our luxury, treatment-led skincare range created to elevate your salon services and bring a premium finish to every appointment. Designed to fit real salon timings, it gives you simple upgrade options to offer in the moment, plus products your clients can take home to maintain the results between visits.

What a Luxury Manicure Actually Means

A luxury manicure isn’t about adding loads of extra steps or turning your appointment into a full spa day. It’s about results, ritual, and intention.

• Results: hands look and feel noticeably better by the end. Not just the nails.

• Ritual: a few considered moments that feel calming, premium, and looked after.

• Intention: every step has a purpose, so it enhances the service instead of interrupting it.

Why clients love it

For clients, a luxury manicure feels like an extra treat. It’s the kind of appointment where they leave feeling polished from fingertips to wrists, not just with a fresh set.

• Spa-like finish with softer, smoother-looking hands

• That “treated” feeling they don’t get from a standard manicure

• Longer-lasting results when upgrades and home care are paired together

• A small moment of calm that feels indulgent, even on a normal day

Why nail techs love it

Luxury manicures are one of the easiest ways to elevate your brand without stretching your diary.

• A simple way to add value to your existing services

• A clear opportunity to boost profits with timed upgrades

• An easy way to expand your service menu without reinventing it

• Helps you stand out and gives clients a reason to choose you again and again

Luxury isn’t about doing everything. It’s about adding the right touches that make the service feel premium and the results feel worth it.

Start Small. You Don’t Need to Add Every Step

Luxury manicures aren’t all or nothing. You don’t have to overhaul your whole service menu or add loads of time to every appointment. The easiest way to introduce luxury is to pick what fits your diary and build from there.

• Micro-luxury add-on (3–5 mins | 1 step)
  Add one quick step for an instant premium finish

• Visible results upgrade (5–10 mins | 2 steps)
  Add two steps that work together for smoother, more polished-looking hands

• Full luxury ritual (premium service | longer slot)
  Offer the full experience as a bookable upgrade when clients want the full treat appointment

Pricing and Profit

Luxury upgrades should feel easy to offer and easy to price. That’s why we’ve put together a cost per treatment breakdown to support you behind the desk.

Use the table below to quickly understand what each upgrade costs you to perform, so you can add it into services with peace of mind and confidently work out your pricing and profit margins.

Upgrade price – cost per treatment = profit per upgrade

How to Market Your New Service

Introducing a luxury manicure upgrade is so much easier when your clients already understand what it is and what they’ll get from it. The goal is to build familiarity and desire before you ever “sell” it. The more they see the results, the more natural it becomes for them to say yes.

One of the easiest ways to do that is by working HONA SKIN into your services using mini sizes. You can use them as a one-off upgrade in the chair, retail them in-salon, or do both. Either way, it helps clients associate that premium finish with your service, and makes the upgrade feel like a normal part of their appointment.

Simple ways to market it

• Show the results, not the process
  Post smooth, glowing hands at the end of the service. Clients book what they can see.

• Share “luxury finish” content on repeat
  A quick before and after, a final glow clip, a close-up of the skin looking polished. Keep it consistent for a couple of weeks so it sticks.

• Add it to your booking menu
  Even if it’s small, a tick-box add-on makes it feel official and increases uptake.

• Introduce minis at the desk
  “If you loved how that felt, you can take the mini home and keep your hands like this between appointments.”

• Run a giveaway to launch it
  Offer one winner a free luxury upgrade, or a mini set to try at home. It creates quick interest, gets new people in the door, and gives you content while you roll it out.

• Use the problem/solution angle in captions
  Dry hands, rough skin, special occasions, self-care resets. Clients recognise themselves immediately and it drives enquiries.

Free Luxury Manicure Masterclass

At HONA, we believe knowledge is power, and we’re big on making sure you feel confident offering something new behind the desk. That’s why we’ve created a FREE Luxury Manicure online masterclass, designed to teach you every step and show you exactly how to introduce HONA SKIN into your service menu without disrupting your timings.

Watch the masterclass here: HONA EDUCATION

HONA SKIN Accessories to Elevate the Treatment

Luxury is in the details, and the right tools make the whole service feel more premium without adding extra effort. Alongside the skincare range, HONA SKIN also offers accessories designed for luxury manicures in-salon, including towels, treatment bowls, and mitts. They help you create that spa-style experience clients notice instantly, while keeping your setup practical and consistent behind the desk.

If you want to go deeper on what each product does and how to use it, we’ve broken everything down in our dedicated product blogs so you can feel confident choosing what works best for your service menu.

Closing Summary

Luxury manicures don’t need to be complicated or time-consuming. With the right steps, the right products, and a few premium touches, you can elevate your appointments, increase client satisfaction, and build a service menu that supports stronger profits. Start small, introduce upgrades that fit your diary, and let the results do the talking. When clients leave with hands that look and feel incredible, rebooking becomes the easy part.